Low Classic: Redefining Brand Identity and Typography

A New Designer Label with a Retro Twist

Low Classic draws inspiration from the vibrant and bold fashion of the 80s. The brand's color palette is muted, reminiscent of the era, while the layout breaks the grid, adding a touch of modernity. The typography is a combination of elegant curves and untypical choices, capturing the essence of the brand's retro yet refined style.

What sets Low Classic apart is its focus on digital platforms. The brand campaign targets online platforms such as social media, emails, and web banners. The posters are designed to be neat and bold, catching the user's eye and enticing them to explore the brand's online shop.

Low Classic's branding materials, both physical and digital, provide a holistic view of the brand. The use of organic materials in the clothing aligns with the brand's commitment to sustainability. The collaterals are printed on recycled paper, minimizing environmental impact. The brand values classic fashionable textures with creative details, showcasing its unique approach to design.

The technical specifications of Low Classic's branding materials are 1920px*1280px, ensuring high-quality visuals that captivate the audience. The design team, led by Creative Director Yaman Hu, has meticulously crafted every aspect of the brand's identity, resulting in a cohesive and visually striking experience.

By combining vintage aesthetics with a refined digital experience, Low Classic brings a retro style into the e-commerce world. The brand's color choices and typography pay homage to the fashion magazines of the 80s, creating a unique visual language that sets it apart from other minimalist boutique brands in the market.

The Low Classic project began in late 2019 in New York and was completed in mid-2020. Extensive research went into redefining the brand's typography, which serves as a critical visual element. The use of muted colors and organic materials further enhances the brand's aesthetic and values.

Low Classic faced the challenge of standing out in a market saturated with minimalist brands. To overcome this, the design team opted for relatively exaggerated typography and bold layouts in their branding campaign, ensuring that Low Classic catches the attention of fashion enthusiasts looking for something unique.

Low Classic's brand identity and typography have garnered recognition in the design world. The brand was awarded the Iron A' Design Award in 2021 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements, contributing to a better world.

Low Classic is redefining brand identity and typography, bringing a fresh perspective to the fashion industry. With its unique blend of retro aesthetics and modern design, this new designer label is set to make a lasting impact.